An Impression represents a record of the user interaction with the content. Its primary purpose is to hold contextual data about the transaction to be aggregated to determine campaign performance.

Based on the user interaction, impressions can be of the following types:

Catch (Delivered)
An impression is logged when the device receives a piece of content from the backend.
View
An impression is logged when the piece of content is viewed by the end-user
Accept (Save)
An impression is logged when the end-user accepts (saves) the redeemable content to their digital wallet.
Redeem In-Store
An impression is logged when the end-user attempts to redeem/purchase redeemable content at the retail store.
Redeem Online
An impression is logged when the end-user attempts to redeem/purchase redeemable content at an online e-commerce portal.
Decline
An impression is logged when the end-user intentionally declines the content.
Delete
An impression is logged when the end-user deletes the redeemable content from his/her digital wallet.